The Secret of Life

The Secret of Life

The Secret of Life

PF+A Director of Strategy John Hibbs works with students to educate, inspire and engage the next generation of thinkers, not only in how to become an architect but in how to build a successful business, whether it’s designing houses or selling lemonade on the side of the road.

Let’s take a five pound note for example. We believe it holds a certain value that can be traded throughout the world for goods and services. The government have declared it legal tender but without the statutory title, a note or a cheque is worth next to nothing - a flimsy piece of paper at best. So, why do we put such great worth onto what is essentially the pressed pulp of wood?

Go back 500 years and the world was a very different place to today. Most people were born, lived and died in the same place expecting to perform the same jobs as their parents. And the economy was very much based on trading commodities with like-for-like intrinsic values. Life was simple, and few people questioned if there was anything more.

But in 1492, the discovery of America sparked the change in global economics.

The new continent brought with it a new hope. If they had no idea about a quarter of the earth’s land mass, what else had they been missing? This huge discovery provoked people to start questioning their long held beliefs. As wealth, trade and commodities started pouring in from the Americas, the public recognised that there was more to life than the drudgery of everyday. People began to invest in the future with the belief that tomorrow could be better; this saw the beginning of global growth.

Today, the world has evolved to be based on trust. Almost everyone believes that another day will bring them closer to what they want. We can see this as people are happy to borrow money, use credit cards and even the most cautious people are willing to take out a mortgage. Contemporary legal tender no longer has any intrinsic value, it is just a piece of paper or the number in a bank account. Our whole economy relies on trust; money is not a tangible object, but rather an idea we are all exposed to.

As much as with money, business equally bases itself upon trust. These same principles can be transferred across anything in life. You cannot see or touch the love of your family, you just trust that they do and it’s there. Likewise, PF+A is only a business because everyone believes it is. It is not something that can be pointed at, but a group of people that all believe that what we do together is worth something to others.

Trust and belief pervade all aspects of our lives today. In fact it lays the foundations for our whole existence. If you live in a house, went to school, work for a business, support a football team or ever use money then you to are abiding to the laws of trust whether you have noticed or not. Trust is the secret of life and once you realise that, everything appears a lot more promising.

John loves inspiring the future stars of tomorrow about business and all other aspects of life. If you would like him to come and talk to your people, please contact us.


Guernsey Studio

Guelles Court
Guelles Lane
St Peter Port

9am - 5:30pm   |   01481 712633

Jersey Studio

12 Britannia Place
Bath Street
St Helier

9am - 5:30pm   |   01534 767950


PF+A love to see into the future. You can help by doing your internship with us. If you're an architectural student looking for something a little different come and spend your time in the Channel Islands.

Job Duties

  • Assist our creative team in producing concepts/visuals/documents 
  • Create dynamic written and graphic content
  • Assist in the day to day running of our busy design studio

Your skills:

  • Highly self-motivated
  • Resilient
  • Kind
  • Caring
  • Cooperative
  • Open minded
  • Proficient in Revit, Sketchup, Photoshop, Vectorworks, Indesign

T: 01534 767950

Apply now

Architectural Technologist

We're looking for an Architectural Technologist to join our Guernsey family. Someone who longs to make the world a better place, who dreams about making a difference and wants to make an impact today. Someone who strives to be excellent at all they do, is unwaveringly honest and passionate about what inspires them.

If you believe in enhancing people’s lives, if you believe you can make a difference and if you want to wake up every morning and spend the day with people who believe what you believe; then boy, do we have a job for you.

Recognition, respect and love in return...oh, and some money.

Please apply in confidence via email enclosing a kick-ass alternative to a CV to: John Hibbs –

Your skills:

T: 01481 712633

Apply now