The Monergy Flow

Our business model embodies our beliefs

Our business model embodies our beliefs

The Monergy Flow

All the money in the world (ALL of it) is generated by business. So, it’s a good idea for businesses to make as much of it as possible. More money equals more taxes paid and this (should!) lead to more and better services available to society. 

All businesses are simply groups of people trying to achieve something, and all people are humans, and humans are that special group of mammals we care for the most.

Put these two statements together and you arrive at the obvious question; can you devise a model where the business is able to make as much money as possible (this isn't about putting up your fees! It's about running an efficient business), and at the same time care for the humans?

We think you can…with Monergy, a combination of money and energy.

The Basic Model

Starting on the left all businesses try to make money. To make money they must have something to sell (product or service). To let people know they have something to sell they tell people. This is a very simple business model used the world over, and it’s all wrong!

Firstly, money shouldn’t be your main focus…there has to be a more honourable purpose as to why you’re getting out of bed each morning.

Secondly, think about your friends. Why are you friends with them? It’s not because of what they can offer you…is it? Of course not. It’s because you share values, principles, desires and passions. These are people you want to spend time with because it just feels right, because their outlook on life is like yours. Businesses are no different to humans, because they are humans. 

The PF+A Monergy Flow

We have flipped the Monergy Flow on its head. Instead of starting on the left we start on the right, with our vision “enhancing people’s lives”. Get a group of people who believe in the same vision and think about serving the world in the same way and you have yourself a brand. A brand is the personality, culture and purpose of the business. Now, rather than telling people what you have to sell you’re able to say “Hello, here I am”. And other humans are able to see who you are and if they like the sound of you, then you’ve made a connection. Connections are very powerful. Then you’ll be able to sell more and make more money. And it all starts with a vision.

Capitalism is a force for good

Once you've made more money than you require to run your business and pay your staff, what is the right thing to do with your profits? You could buy a new car or go on a nice holiday, or you could give money to charity. Better than both of these ideas is to reinvest your profits back into your business (the very tenets of capitalism before it got perverted by greed). If you nurture, support and love your humans you'll have better humans, which will enhance the chain of events which leads to more money, which leads to more profits to reinvest in your business.

Nurtured Humans are Happy Humans

A better functioning and more profitable business isn't the only outcome of this model. Nurtured humans feel like they belong to the group, and are part of the vision and future of the organisation. They ultimately feel happier. It's a rare privilege to work with people who share your vision of the world and become people you admire, respect and love.

Happy Humans go Home

Happy humans are not only more fun to be around at work, they go home at the end of the day and are more fun around their families too. Go home stressed and tired and you're much more likely to carry that negativity over to your family. Go home happy, positive and feeling loved and you’ll be carrying those powerful vibes right into the heart of your family, affecting how they feel and ultimately behave.

Happy Communities

Happier families lead to happier neighbours, happier streets, happier schools and ultimately happier communities.

Collective Responsibility

Happier communities and mental well-being is not someone else's responsibility. It is all too easy to point a finger at governments or schools and suggest that they need to do something to fix these social issues. And yes, they have their part to play, but so do we. PF+A refuse to absolve ourselves of the part we play in building the society in which we live and the legacy we leave behind. We call it responsibility, but really it's our privilege.

Carry the baton

We think of ourselves as part of a relay team. Can we leave our world in a better place for the next generation to carry forward once we've gone? We want to contribute more fully in the whole grand human drama. More than simply being, we want to help ourselves and others live more fully.

If you believe what we believe then we’d love to get connected.


Guernsey Studio

Guelles Court
Guelles Lane
St Peter Port

9am - 5:30pm   |   01481 712633

Jersey Studio

12 Britannia Place
Bath Street
St Helier

9am - 5:30pm   |   01534 767950

Chloe Whitmore


T: 01481 712633

Chloe is the first point of contact in the Guernsey studio. She has moved from a career of more than 20 years in the legal profession to managing a creative environment and its people - a welcome change for her! Her experience and legal background are a great asset for the Group.

Ollie Muston MCIAT


T: 01481 712633

Having been educated and grown up in Guernsey and developing a passion for technical design work, information technology and an intrigue for building design and history during his GCSE years, Oliver decided to commence his career in 1999 as an Architectural Technologist with Lovell Ozanne one of the largest architectural practices in the Channel Islands,  During those first inspiring 9 years he gained his BTEC HNC qualification increasing his fundamental experience and developing his knowledge base by working on multi-million pound commercial and residential developments including, Mixed Use and Redevelopment Areas (MURA), offices, apartments and industrial units.  

Moving to the States of Guernsey’s Property Services Team in 2008, Oliver was able to learn invaluable working skills and practices, increasing his expanding skillset in tendering and contract administration, whilst having the opportunity to work on public buildings and the differing challenges brought about by these types of projects. These projects encompassed education premises, States buildings with high security requirements, projects at the airport and harbours and fully accessible health facilities.  Full Accessibility audits for the health facilities became a prominent project for Oliver as his career progressed and he carried out a number of audits and reports for substantial business within the Island.

Now with a total of 21 years’ experience within the industry, his expansive knowledge not only covers all areas of a very vast field, but includes all aspects of a project from inception right through to the final handover of a completed project; which, for Oliver is the most rewarding experience. 

Oliver’s exceptional wealth of knowledge has lead him to gain his chartership with the Chartered Institute of Architectural Technologists and was formally invited to become an Interview Assessor for the Institute in 2015, a position limited to only a small number and in which someone can only be invited by the Institute.  Oliver completed the necessary assessor training a few months later.  

Ever striving to continue growing and expanding his professional knowledge, Oliver is a driven member of PF+A and one of the top in his field. With his professional yet friendly approachable nature he is an individual able to facilitate and communicate to clients, contractors, sub-contractors and other third parties to ensure that a project is always the best it can be.  Internally an exceptional trainer to the less experienced members of the team with an ease of teaching methods to ensure an unseamingly level of continuity for their development.

In his spare time Oliver enjoys spending time with his young family of three daughters, experiencing travelling and cultural diversity and of course Guernsey’s beautiful outdoor environment.