Management Changes at PF+A

Management Changes at PF+A

PF+A passionately believe in enhancing people’s lives. This belief has enabled PF+A to build a fantastic team of like-minded individuals who all share in the company’s vision. To be able to go to work each day and spend time with people who believe in making a difference in the world is a great privilege. 

PF+A believe in nurturing, supporting and loving our family; and improving the lives of the communities to which we all belong.

As a result of their beliefs, PF+A have enjoyed continued growth and expansion across the Channel Islands and are now pleased to announce the following management changes within the team of directors.

John Hibbs has moved to CEO of PF+A in both Jersey and Guernsey, overseeing the strategy and performance of these expanding businesses. John commented "We have an incredibly talented team that is focused on working together and sharing the vision of enhancing people's lives by creating great spaces to live, work and relax in. The passion of the team to continue to improve and provide unique environments is really appreciated by our clients".

Alex Whitmore will focus more of his time as CEO of WCL; this company acquires sites and breathes new life into them realising their true potential. WCL is looking to acquire sites in both Guernsey and Jersey and currently has some exciting projects underway. Alex’s enthusiasm and experience coupled with the design skills of the group has already delivered some landmark developments PF+A are proud to be a part of. Alex commented “I am very pleased to have the opportunity to grow the development arm of our group, something that I’m passionate about, as well as excellent architecture. I hope to help contribute and stimulate the housing market with interesting, exceptional and unusual properties”.

Peter Falla who founded and has led the group, remains at the heart and soul of our operation. He has now taken a less prolific role in the company, moving into a visionary position as Ambassador of the group, with a firm focus on our clients. Peter will act as our senior planning consultant. He will be focused on meeting and attracting clients and ensuring we play a growing role in the community.

John, Alex and Peter will continue working closely together as senior leaders. This will provide a great platform on which to deliver the promise of improving people's lives.



Guernsey Studio

Guelles Court
Guelles Lane
St Peter Port

9am - 5:30pm   |   01481 712633

Jersey Studio

12 Britannia Place
Bath Street
St Helier

9am - 5:30pm   |   01534 767950

Chloe Whitmore


T: 01481 712633

Chloe is the first point of contact in the Guernsey studio. She has moved from a career of more than 20 years in the legal profession to managing a creative environment and its people - a welcome change for her! Her experience and legal background are a great asset for the Group.

Ollie Muston MCIAT


T: 01481 712633

Having been educated and grown up in Guernsey and developing a passion for technical design work, information technology and an intrigue for building design and history during his GCSE years, Oliver decided to commence his career in 1999 as an Architectural Technologist with Lovell Ozanne one of the largest architectural practices in the Channel Islands,  During those first inspiring 9 years he gained his BTEC HNC qualification increasing his fundamental experience and developing his knowledge base by working on multi-million pound commercial and residential developments including, Mixed Use and Redevelopment Areas (MURA), offices, apartments and industrial units.  

Moving to the States of Guernsey’s Property Services Team in 2008, Oliver was able to learn invaluable working skills and practices, increasing his expanding skillset in tendering and contract administration, whilst having the opportunity to work on public buildings and the differing challenges brought about by these types of projects. These projects encompassed education premises, States buildings with high security requirements, projects at the airport and harbours and fully accessible health facilities.  Full Accessibility audits for the health facilities became a prominent project for Oliver as his career progressed and he carried out a number of audits and reports for substantial business within the Island.

Now with a total of 21 years’ experience within the industry, his expansive knowledge not only covers all areas of a very vast field, but includes all aspects of a project from inception right through to the final handover of a completed project; which, for Oliver is the most rewarding experience. 

Oliver’s exceptional wealth of knowledge has lead him to gain his chartership with the Chartered Institute of Architectural Technologists and was formally invited to become an Interview Assessor for the Institute in 2015, a position limited to only a small number and in which someone can only be invited by the Institute.  Oliver completed the necessary assessor training a few months later.  

Ever striving to continue growing and expanding his professional knowledge, Oliver is a driven member of PF+A and one of the top in his field. With his professional yet friendly approachable nature he is an individual able to facilitate and communicate to clients, contractors, sub-contractors and other third parties to ensure that a project is always the best it can be.  Internally an exceptional trainer to the less experienced members of the team with an ease of teaching methods to ensure an unseamingly level of continuity for their development.

In his spare time Oliver enjoys spending time with his young family of three daughters, experiencing travelling and cultural diversity and of course Guernsey’s beautiful outdoor environment.