Alex Featured in the Media

Alex Featured in the Media

What do you do?

I help run PF+A Ltd, an energetic architectural practice, with my fellow directors, Peter Falla and John Hibbs.

What are the most important lessons this job has taught you?

To listen, to compromise, to work hard, to be understanding, to be flexible, but to stick to your guns if you feel strongly about something. One other thing that I have learned is that working hard does not always bring success, you need to ‘work smarter’ too.

What is the most enjoyable part of your job?

Designing buildings – and alongside that, is seeing a client’s excited response to their new home.

What is challenging about your job?

The most challenging part for me is managing people – or trying to manage people and situations – it can be all consuming at times.

If you were not at PF+A what would you be doing?

If I wasn’t happily married with three kids, I would be travelling the world surfing.

3 words to describe your management style?

I have no idea – you’d have to ask the team, but I hope I am motivating, respectful and lead by example.

What motivates you?

Trying to give my family a good standard of living and to make the most of life motivates me. This can be expensive at times! I am motivated to provide the best service and design solutions for our clients, purely because I like to be good at what I do and I care about what people think.

What would you still like to achieve?

I would like to grow and improve PF+A in all aspects. I think the directors have the capacity and appetite to head up additional services in the construction sector. Also, I have yet to design my own home from scratch. I have renovated homes, remodelled and even converted a packing shed into our current house. A new build would be a fun challenge, but not just yet.

Best piece advice?

I like what Le Corbusier said about architecture: that “a house should be a tool for living”. This is absolutely right and there always has to be a healthy balance between aesthetics and function.


Guernsey Studio

Guelles Court
Guelles Lane
St Peter Port

9am - 5:30pm   |   01481 712633

Jersey Studio

12 Britannia Place
Bath Street
St Helier

9am - 5:30pm   |   01534 767950

Chloe Whitmore


T: 01481 712633

Chloe is the first point of contact in the Guernsey studio. She has moved from a career of more than 20 years in the legal profession to managing a creative environment and its people - a welcome change for her! Her experience and legal background are a great asset for the Group.

Ollie Muston MCIAT


T: 01481 712633

Having been educated and grown up in Guernsey and developing a passion for technical design work, information technology and an intrigue for building design and history during his GCSE years, Oliver decided to commence his career in 1999 as an Architectural Technologist with Lovell Ozanne one of the largest architectural practices in the Channel Islands,  During those first inspiring 9 years he gained his BTEC HNC qualification increasing his fundamental experience and developing his knowledge base by working on multi-million pound commercial and residential developments including, Mixed Use and Redevelopment Areas (MURA), offices, apartments and industrial units.  

Moving to the States of Guernsey’s Property Services Team in 2008, Oliver was able to learn invaluable working skills and practices, increasing his expanding skillset in tendering and contract administration, whilst having the opportunity to work on public buildings and the differing challenges brought about by these types of projects. These projects encompassed education premises, States buildings with high security requirements, projects at the airport and harbours and fully accessible health facilities.  Full Accessibility audits for the health facilities became a prominent project for Oliver as his career progressed and he carried out a number of audits and reports for substantial business within the Island.

Now with a total of 21 years’ experience within the industry, his expansive knowledge not only covers all areas of a very vast field, but includes all aspects of a project from inception right through to the final handover of a completed project; which, for Oliver is the most rewarding experience. 

Oliver’s exceptional wealth of knowledge has lead him to gain his chartership with the Chartered Institute of Architectural Technologists and was formally invited to become an Interview Assessor for the Institute in 2015, a position limited to only a small number and in which someone can only be invited by the Institute.  Oliver completed the necessary assessor training a few months later.  

Ever striving to continue growing and expanding his professional knowledge, Oliver is a driven member of PF+A and one of the top in his field. With his professional yet friendly approachable nature he is an individual able to facilitate and communicate to clients, contractors, sub-contractors and other third parties to ensure that a project is always the best it can be.  Internally an exceptional trainer to the less experienced members of the team with an ease of teaching methods to ensure an unseamingly level of continuity for their development.

In his spare time Oliver enjoys spending time with his young family of three daughters, experiencing travelling and cultural diversity and of course Guernsey’s beautiful outdoor environment.